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  Photo Captions:
    1.) The new west El Paso showroom
    2.) The new west El Paso store
    3.) Mattress Firm store owner Dan Longoria and his wife
Jo Ann
    4.) Martez Sims from Pre-Paid Legal Services and Letty
West from the Greater El Paso Chamber of Commerce
    5.) Business partners Alberto Estrada and Dan Longoria.
    6.) Dr. Elizabeth Abbott, Board Chair Elect of CAFV; Ellie Fenton, CAFV Board Member, and Cesar Campa, Community Relations Director for CAFV.
    7.) Store owner Alberto Estrada starts off the ribbon
cutting ceremony.
    8.) Event emcee Felipa Soliz introduces special guest
speaker Congressman Silvestre Reyes.
    9.) Congressman Reyes presents Dan Longoria and Alberto Estrada with a US flag flown in their honor over the
capital building.
  10.) Dr. Beth Abbott and Cesar Campas graciously accept
the 90 mattresses donated to the Center Against
Family Violence.
  11.) The El Paso Hispanic Chamber of Commerce shows
their appreciation for the Mattress Firm’s contributions
to the community.
  12.) Family and friends join in for the big moment!
  13.) After the ceremony, guests enjoy live music, drinks,
and h'orderves.
  14.) Melissa Wilder, Gina Ropella, and Marie Moore
2011 - Volume 2 Issue 2
Exclusive Web Content
Article: Jessica Muncrief
Photos: Russell Bamert
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El Paso business owners Dan Longoria and Alberto Estrada celebrated the opening of their latest Mattress Firm store on the Westside of El Paso this past August. The new store also includes a distribution center and warehouse that will serve west El Paso, Las Cruces, Deming and Ruidoso. The highlight of the event was the presentation of 90 mattresses which Mattress Firm and Sealy donated to the Center Against Family Violence. Congressman Silvestre Reyes and the El Paso Hispano Chamber of Commerce both thanked Dan and Alberto for their contributions to the community. The ribbon cutting was followed by live music and refreshments. Dan says, “People need a good nights sleep, period! And it’s our goal to support that.” ///
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