Advertising Specifications, Rates & Due Dates - Ventanas Magazine - El Paso, Texas


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ADVERTISING – Print and Online

Advertising Due Dates

The Ad-In cut-off is the last
possible date we can receive
an outside prepared ad for
inclusion into an upcoming
print edition. The Ad-Sale
cut-off is the final date we
will sell guaranteed ad
placement into a specific
magazine edition.

Summer 2012 Edition
Ad Sale - Jun 22, 2012
Ad In - Jun 29, 2012

Fall 2012 Edition
Ad Sale - Oct 19, 2012
Ad In - Oct 26, 2012

Please Note:
Circulation and distribution
dates for our magazine are
occasionally adjusted as
necessary and may vary
slightly from the original
estimated time frame. A
current editorial calendar
for our upcoming print
editions can be made
available upon request.

Advertising Media Kit

Thank you for your advertising interest in Ventanas magazine and its companion website. Our media kit is designed to provide you with complete information about both print and on-line content for our publication. You can instantly download a printable Adobe PDF version of our advertising media kit by filling in and submitting the form below:

Advertising Rates

Advertising prices are predicated on ad size, positioning, and duration of placement. Upon your request, a price quote providing detailed information and discounts (if applicable) will be prepared per your requests. To receive pricing information please contact VentanasMagazine.com

ADVERTISING – Ad Preparation & Specs

Online Ad Sizes

We offer several online
display ad sizes:

728x90 px
300x600 px
300x250 px
300x150 px
Contact VentanasMagazine.com
for our online ad rates.

Print Ad Specifications

In the event you elect to design your own ad or have an outside agency prepare an advertisement for you. It is extremely important that you adhere to the instructions provided below to ensure your ad will reproduce correctly upon printing. We have included a visual guide of ad sizes and orientation as well as digital file preparation tips to help you construct your ads properly. By following these guidelines, you can achieve the best results while avoiding delays and potential alteration fees for improperly formatted ads.

  •  PRINT AD SIZES AND ORIENTATION     << Click to Open or Close


FULL PAGE - FULL BLEED 8.375" x 10.875"	FULL PAGE - NO BLEED 7.375" x 9.875"	2/3 PAGE - HORIZONTAL 7.375" x 7.00"

2/3 PAGE - VERTICAL 4.42" x 9.875"	1/2 PAGE - HORIZONTAL 7.375" x 4.86"	1/2 PAGE - VERTICAL 4.42" x 7.25"

1/3 PAGE - HORIZONTAL 7.375" x 2.60"	1/3 PAGE - VERTICAL 2.42" x 9.875"	1/3 PAGE - SQUARE 4.375" x 4.85"

1/4 PAGE - HORIZONTAL 7.375" x 2.30"	1/4 PAGE - VERTICAL 3.55" x 4.85"	1/6 PAGE - HORIZONTAL 4.42" x 2.25"

1/6 PAGE - VERTICAL 2.25" x 4.50"

  •  PREPARE YOUR ADS FOR PRINTING     << Click to Open or Close

PROOFS
•	We require a hard color copy or PDF file of your advertisement before processing your submitted files.

SUPPORTED FILES
•	Our magazines are created using QuarkXpress for Macintosh. We can support the following layout programs: Adobe Illustrator, Photoshop, Acrobat, InDesign and QuarkXpress. We do not accept other file types. Hi-Res PDF files are our preferred format.

FONTS
•	To assure your files will output correctly, please include a copy of all fonts used in your files, including fonts used in linked EPS files. Include both the screen and postscript fonts.

•	Making a font bold or italic by applying it in the application menu could cause a type substitution and result in additional output charges. Select the specific font face you want to use instead.

PLACED GRAPHICS
•	Convert RGB files to CMYK mode before placing the image. RGB files will not display or print correctly.

•	Preferred dpi for all images is 266 dpi or greater. 72 dpi files are unacceptable for 266 line screen printing.

•	Use EPS files (with DCS off and Binary Encoding selected) or TIF files (with LZW compression off). Using GIF, JPEG or other files formats could result in additional charges.

•	Please include all linked images when sending an Adobe Illustrator, InDesign or QuarkXpress document.

SENDING FILES
•	Customers can furnish digital files on disc. (CD or DVD only)

•	Email files smaller than 10mb to: inquiry@ventanasmagazine.com

•	Request our FTP information to upload files larger than 10mb.

AD SIZES (in inches)
•	Full Page + Bleed 8.375" x 10.875" (trim) 8.875" x 11.875" (bleed) (.25" bleed on all 4 sides)

•	Full Page No Bleed 7.375" x 9.875"

•	2/3 Page Horizontal 7.375" x 7.00"

•	2/3 Page Vertical 4.42" x 9.875"

•	1/2 Page Horizontal 7.375" x 4.86"

•	1/2 Page Vertical 4.42" x 7.25"

•	1/3 Page Horizontal 7.375" x 2.60"

•	1/3 Page Vertical 2.42" x 9.875"

•	1/3 Page Square 4.375" x 4.85"

•	1/4 Page Horizontal 7.375" x 2.30"

•	1/4 Page Vertical 3.55" x 4.85"

•	1/6 Page Horizontal 4.42" x 2.25"

•	1/6 Page Vertical 2.25" x 4.50"

PREPARING A FULL PAGE AD
WITH BLEED

BLEED SIZE
•	The bleed size of our full page ad is 8.875" x 11.375", which includes a quarter inch bleed on all four sides. This bleed is included to account for the trimming of the magazine at the printer. Assume that anything within the the bleed area WILL GET TRIMMED OFF.

AD TRIM SIZE
•	The ad trim size is 8.375" x 10.875". This is the size of our printed publication.

LIVE IMAGE AREA
•	The live image area is 7.875" x 10.375". Make sure that all text and graphics are contained in this area. It ensures there is enough space around your ad to account for gutter space and readability.

Download a printable PDF copy of the Print Ad Specs Sheet - CLICK HERE

Still have questions on properly setting up your ad files?

If you need any additional assistance in preparing your files, please
contact a sales representative at VentanasMagazine.com. We will be happy to advise you.

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