El Paso native, Jeffery Huff, sole proprietor of Design Alliance, LLC, focuses primarily on new home design. He studied architecture at the University of New Mexico and the Art Center College of Design in Pasadena before returning to El Paso in 1984 to work with various local design firms. His subsequent experience with developer R.E. Welsh provided insight from the builder's perspective, allowing him to incorporate plan details that are more relevant for the people in the field.

"I put a lot of effort into understanding my client's lifestyle and goals, constantly reminding myself that I am designing for their benefit and enjoyment, not my own. I try to deliver architectural designs that are more timeless in nature, transcending current fads. Homes are a big investment and long-term value is important."